Branding
Expand the drawers below to access and download GPS assets.
For more information and resources, please visit UC San Diego Brand Guidelines.
Logos
Email Signature
Official School Name: UC San Diego School of Global Policy and Strategy
Use of the University Name: UC San Diego or University of California San Diego (no comma)
Address Line: 9500 Gilman Drive, # 0519, La Jolla, CA 92093-0519
Phone Numbers: standard format is 858-XXX-XXXX
Social Media Line: Follow GPS on Facebook, Twitter, Instagram and LinkedIn
Logo: if you choose to include, use the school’s formal logo that meets campus brand guidelines in the PNG or GIF file format provided: GIF | PNG
Font: use 10-12pt sizing for best readability and choose fonts such as Calibri, Arial, Verdana, Georgia, Times New Roman and Courier, many of which are often referred to as web safe fonts
Options
Unit/Center Name: please ensure the school’s official full name is included
Use of Pronouns: see UC San Diego's recommendations
Promotion: if you include, be sure to hyperlink URLs
Colors: all black is best for readability; if you want to add color, please select from UC San Diego approved color palette
Instructions
Gmail - if using the logo, embed the image and choose "small"
Social Media Assets
GPS (+Research Centers) Social Media Logos (.zip)
For use as a square/circle avatar logo on social media-type platforms; various research centers and GPS units included in the .zip file
GPS Banner/Cover Images (.zip)
For use as a banner/cover-type image; various sizes/dimensions included in the .zip file
Colors
UC San Diego/GPS Branded Colors
(full color palette)
█ Navy blue: #182B49 or CMYK 100 86 42 42
█ Cobalt blue: #00629B or CMYK 100 35 3 21
█ Gold: #C69214 or CMYK 6 35 99 18
█ Yellow: #FFCD00 or CMYK 0 14 100 0
█ Aqua: #00C6D7 or CMYK 70 0 16 0
Fonts
Brix (UC San Diego font) (.zip)
Backgrounds
Note: These backgrounds work for Zoom as well. Right-click on a given image to save.
Right-click on a given image to save.
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21st Century China Center
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Center for U.S.-Mexican Studies
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Peter F. Cowhey Center on Global Transformation
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Japan Forum for Innovation and Technology
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Korea-Pacific Program
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Letterheads
UC San Diego Letterhead (.docx)
UC San Diego Letterhead - Formal (.docx)